PipeDream's latest production was part of the Melbourne Fringe Festival 2008, and was an exercise in production frugality. How could we get a lot for a little?
We limited ourselves to one print run and one colour per side. We printed up a run of A3 posters all with the pink poster image on the front; and then utilized the reverse sides in a different manner. Half of the posters had the theatrical programme on the reverse, while the other half had small take-away flyers and badges. The flyer posters were then cut-up into small square flyers, with the off-cuts used to make badges.
Wilde Poster - This poster image was printed on the front side of all the print job
Theatrical Program - The theatrical program was printed on the reverse of half the posters
Flyers & Badges - Half of the posters were printed with small flyers and badges on the reverse, then cut to size.
Flyers and Badges - Closeup
Badges - Badges made by Michael Pham of Stitch