A central part of our work for the Crime Stoppers Victoria project was it's photography campaign. Inspired by a classic Crime Stoppers TVC from '91 we constructed a 5 foot tall cardboard mouse cursor and used it in a series of humourous photographs.
Designed and Dispatched - Construction of The Finger took an arduous 4 days, and used almost 50 square metres of cardboard. Big thanks to Xina Xia for help with the construction.
Catches a Criminal - This shot was a recreation of the classic TVC. Big thanks to Tait Oosthuizen for being the model!
Spots a Suspect - We constructed a makeshift criminal lineup in our office for this shot. Big thanks to our office buddies Robots for Breakfast for being such great crooks.
Commuting Companion - We took The Finger on an excursion to Bentleigh train station for this shoot. Big thanks to our model, Alison Bellew.
Heroic Homecoming - We monopolised Fitzroy Gardens for this shot, bumping a nearby wedding party from a prime photo location. Big thanks to all our models - you know who you are!
Calls Crime Stoppers - We expected to be harassed by onlookers a lot more than we actually were when we shot this on Smith St.
Construction Notes - We've become extremely adept at building cardboard models, which I'm sure will turn out to be a very profitable market sector one day.