Eleven was a proposal for a late night television station, that played movies from 11pm to 11am. The identity and promotional materials were executed using glow in the dark paint, to appeal exclusively to the target audience and allow sneaky and almost undetectable vandalism.
The identity in motion
Stencilled Pavement Signage - Montage of night and day view.
Promotional Poster of Logotype - Scanlines glow eerily in the dark.
Screenshots from Promo Video - Timelapse photos of clock hands.